Ben at Church of the Customer and John at Brand Autopsy have kindly shared the remarkable story of Tom’s Shoes. In a nutshell:
Strategy: Passion + a Simple Mission
For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One
Advertising Budget: $0. To quote the [...]
As the Miracle clan prepared for our beach trip this week, I moved from mildly amused by the colorful new vineyard vines store in Georgetown to borderline obsessed. While I had admired the slice of Martha’s Vineyard life offered in the store since its opening and had even directed visitors staying with us [...]
At the end of last week, Nau announced that they’re back. They’ve been acquired by another remarkable company - Horny Toad - who has agreed to handle their financing issues and has wisely supported Nau keeping its distinct and remarkable brand personality in tact.
One of the reasons they decided to hunker cited in their [...]
I never pictured announcing that a Brand Worthy of a Weekend has gone out of business, but this post is exactly that. Groundbreaking sustainable clothier Nau announced on Friday that, due to an inability to raise another round of capital, they are closing up shop. Click here to read the note from the [...]
What follows is Part 2 to the Brands Worth of a Weekend look at Beija-Flor jeans. While I am personally a fan of Beija-Flor, I am relatively new to the brand, so I asked one of their longtime fans, Michelle Henderson, to answer a few questions.
How were you first introduced to Beija Flor?
I was [...]
