About Virginia Miracle

virginia-for-web2.jpgI am a passionate Word of Mouth Marketing practitioner. The juxtaposition of my experiences in WOMM vs. my time in the trenches of one of the country’s most voluminous direct marketers has given me firsthand understanding of the power of customer conversation and the relative inefficiency of shout and interruption marketing. I enjoy blogging and speaking on topics surrounding inspiring Word of Mouth Marketing.

Currently, I am the SVP of Digital Strategy at Ogilvy PR’s 360° Digital Influence group in Washington, D.C. Most recently, I was Director of Word of Mouth Marketing at Brains on Fire, a national Identity and Word of Mouth marketing company. There, I championed the client services group and intimately shepherded the Fiskateers crafting ambassador program through its first 18 months of existence. Brains on Fire is a supremely creative and intuitive company. If you ever are in search of examples for how to make every customer touchpoint express your true personality, try calling their front desk.

I was first turned on to the power of conversational marketing through a role I was asked to tackle during my 4 years at Dell, Inc. in Round Rock Texas. I began my time there in Corporate Strategy and rolled through various roles in consumer marketing including word of mouth marketing manager and leading the company’s online advertising to consumers and small businesses. Before that, I was a proud member of the late-90s phenomenon Trilogy Software and earned a BA in English language and literature from Princeton.

In other selected trivia, I was a member of the first elected Board of Directors of the Word of Mouth Marketing Association and my role at Dell is believed to have been the first role with “WOMM” in the title at a Fortune 50 company.

I am also a new mom, a mean Scrabble player, and a (formerly closeted) Bruce Hornsby superfan. I recently completed GH3 for Wii on Medium, but secretly doubt if I’m going to get good enough to go through it on Hard. I’m not sure how many more times I can listen to Metallica’s “One”, anyway.